| New Media Director, Office of United States Senator Claire McCaskill | July 2010 - Present |
- Act as principal advisor to Senator on digital communications strategy
- Create content across Senate online channels: website, email newsletters, Facebook, Flickr, YouTube, Twitter, Tumblr, Google Plus, and advise on Senator's personal @clairecmc Twitter account
- Produce feature sites, such as USPS Closure/Consolidation Study, Show Me, and 2010 Year in Review, to seed and foster grassroots constituent communications
- Manage team of in-house staff and external website design consultants
- Use analytics to support planning and optimization of constituent communications
- Serve as on-the-record spokesman for bloggers and traditional press
- Establish and maintain collaborative partnerships with other Senators and their staff
- Recruited more than 9,000 Facebook "Likes" and more than 1,000 Twitter followers in first year
| Digital Media Consultant, McCaskill for Missouri 2012 (Re-election Campaign) | July 2010 - Present |
- Develop and execute digital communications strategy, such as advocacy, fundraising and Facebook
- Write content for all email fundraising and advocacy campaigns; grew e-mail list from scratch to 125,000 members to date; raised $200,000 to date
- Supervise and coordinate team of fundraising, list-building and website design consultants
| Website Design Consultant, United Nations Environment Programme | June 2010 |
- Directed re-design of rona.unep.org; managed team of United Nations staff and private subcontractors
| Website Design Consultant, We Can Lead campaign | January 2010 - June 2010 |
- Directed design and content for wecanlead.org; managed team of staff and private subcontractors
- Partnered with Nike to launch nationwide Race for American Jobs and Innovation
| New Media Manager, League of Conservation Voters | April 2007 - May 2010 |
- Responsible for managing all aspects of LCV.org and related online efforts; instituted website donation pages; added a blog for daily content; started Facebook and Twitter communities that continue to thrive
- Created/designed political websites and content for many campaigns, such as BigOilBlunt.com (Missouri Senate), "Fingerprint Bob" (Colorado Senate) and "Environmentalists for Lujan" (New Mexico House)
- Developed voter education websites such as the 2007, 2008 & 2009 National Environmental Scorecard,2009 Presidential Report Card, 2008 Dirty Dozen, 2008 Presidential Candidates: On the Record, including written content
- Increased site traffic by 280% during term, from an average of 33,000 unique visitors per month in 2007 to an average of more than 125,000 unique visitors per month in 2010
- Planned and executed search engine marketing buys for independent expenditure political campaigns
- Managed the new media department budget and appropriations of funds
| Director, GoPSUsports.com | November 2000 - March 2007 |
- Part of the team that created first official website for Penn State's 29 intercollegiate athletic teams
- Named Director in 2002; increased site traffic over 400%, from a half million unique visitors in 2002 to nearly 3.5 million per year in 2007; integrated links/images of store products into content, magazine style; boosted e-commerce revenue by a minimum of 12% each year from 2002-2007
- Worked with legendary football coach Joe Paterno to cultivate content from NCAA Division 1-A coaches, professors nationwide to create CoachPaterno.com, an affiliated site devoted to teaching life skills